Thanks to everyone who came along to RocketCamp last week, and especially our three speakers.
There was loads of great discussion. Here are 5 things that I took away from the evening
1. Consider visually impaired people when you post photos online
We all know that photos are awesome on social networks, but what about people who can’t see your image? The RNC provides a full description of each image they post on Facebook. Even if you think that’s over the top, a short note might help ensure you aren’t shutting out a section of your audience.
2. Things are changing at Herefordshire Nature Trust
For a start it’s becoming Herefordshire Wildlife Trust.
But they’re also going to be dusting off their social media presences and refreshing their website.
John Clarke from the Trust gave a passionate talk about the work of the Trust and how their focus will be on connecting the people of the county with the wildlife of the county.
3. Choose your weapon
There is a LOT of social media out there. You don’t want to be, and probably can’t be on every platform. So pick the right platforms and work with them.
Richard Gallagher (who works with me at Herefordshire Council) covered this in his great talk on getting started with social media marketing. He also talked about the importance of working with people who are already influential in your networks. In his case he’s still chuffed to bits about a bit of help he received from PewDiePie (what do you mean, who?)
4. Social media can be a tool for inclusion
Apparently one of the things students at the RNC like about social media platforms is that online they are the same as everyone else. Offline people can see their white stick or their guide dog. On social networks people just see them.
5. If you don’t like tweeting for yourself, maybe a customer will help you
Apparently one of Ben’s customers at the Rocket Camp is so keen to share the joys of the food and atmosphere that she is tweeting for him.
How awesome is that?
Rocket Camp returns April-ish.