Lessons from a double glazing salesman

A long, long time ago I had a summer job doing home removals ((not really I just put this stuff in to give me some blue collar credentials)). It was hard work but better than catching chickens ((a real alternative)). We were at the more expensive end of the removals business and tended to work for very wealthy people.

There was a particular job that sticks in my mind. It was, even by our high standards, a gorgeous house. The couple that owned it were ridiculously young and friendly. Not only did they provide copious tea and biscuits they sat and chatted with us on our breaks. She did not work. He sold double glazing.

You don’t seem much like a salesman

said the foreman

You seem, well, like a really nice guy. But you must be a really good salesman.

He looked around the house for emphasis.

It’s is easy

said the very successful salesman

you just ask people what they want and then sell them that